Increasing Costs to cover the project

The decision to introduce in-app ads comes from the fact that Pi Network costs to run the network.

According to the announcement: "Our network grows and scales so fast, we need to develop a sustainable funding model that can help cover the costs of maintaining the Pi Network. The current costs of the servers and the phone verification service alone run in excess of $30,000 USD a month just to maintain the account of each Pioneer in the network, not to mention the development, maintenance and operational costs."

The creators of Pi Network have emphasized that although ads will be introduced the format will be selected based on feedback of user experience. "Strike the optimal balance between two key variables: ad revenue and impact on user experience," announcement read.